Nook is a second-hand furniture brand that redefines the way we view used design pieces — not as old, but as timeless. The goal was to create a warm, contemporary visual identity that celebrates sustainability, character, and the unique stories behind every object. The branding reflects a balance between modern aesthetics and vintage charm. Soft, earthy color palettes were paired with clean typography and minimal layouts to create a sense of calm, comfort, and trust. The identity had to appeal to design-conscious consumers who value both style and environmental responsibility. From logo design to promotional assets and social templates, every element was built to express the brand’s ethos: thoughtful design with a second life.